The days of only producing video for the company website are long gone. Today, videos are an essential part of social media. Just ask Mark Zuckerberg, CEO of Facebook. According to Facebook, video is the future. As a result, the world’s largest social media site has shifted its entire focus onto video over the past year. The dominance of YouTube as the go-to video sharing platform for more than a decade is now being challenged by companies like Facebook, Amazon and Snapchat. The stakes are high to grab the attention of consumers with video: not just for social media giants, but any business looking to get the edge on market share.

Wake up! Video marketing works in social media

Video marketing in social media can attract loyal brand followers who will champion your brand to their followers. Furthermore, the old saying “sharing is caring” holds a new meaning in the contest to win over customers.

People share video more than any other medium according to Analyzing The ROI Of Video Marketing, published by the Aberdeen Group. There are 2.3 billion active social media users throughout the world according to We Are Social’s Digital in 2016 report. Therefore, the combination of social media and video makes a powerful one-two punch to your marketing efforts. The cocktail for success can be summed up with these words:

• Immediacy
• Relevance
• Reach
• Engagement
• Entertainment

Social media is the new word of mouth

Today, best-in-class companies embrace the power of sharing with social media, and their marketing goal focuses less on capital return and more on the number of consumers they can influence to spread the gospel of their brand. According to I-Scoop, social media is the new word-of-mouth advertising. In that case, video should be your mouth by being central to an integrated social media marketing plan in support of your traditional marketing efforts. In conclusion, creating brand champions through word-of-mouth advertising is the best form of marketing to consistently impact the bottom line.